Brands can find and work with YouTube micro influencers effectively through several steps:

1. Define Your Goals: Understand the goals of the campaign. It can be awareness, conversion, or audience growth.

2. Use Influencer Marketing Platforms: Platforms like Flinque, HYPR, and NeoReach offer features for identifying and reaching out to micro influencers. These platforms often provide analytics and allow you to track the performance of the influencers you collaborate with.

3. Research Content: Look at the content the influencers create and make sure it aligns with your brand values and campaign goals.

4. Analyze Engagement: Micro influencers may have fewer followers, but engagement rates are crucial. High likes, shares, and comments indicate an active audience.

5. Collaborations: Once you’ve selected an influencer, decide on collaboration terms. This might include sponsored videos, product reviews, or affiliate marketing.

6. Track Campaign: Use tools on influencer marketing platforms to analyze the effectiveness of the campaign. Each platform uses different analytics, for example, Flinque focuses on real-time analytics, campaign planning and ROI measurement.

Remember, every influencer marketing platform differ in features and usage. The right platform depends not only on specific requirements but also on the comfort and compatibility of your team with the tool. Working with YouTube micro influencers can bring a positive engagement lift to your brand if managed properly. Mismanaging can lead to lacklustre results. Hence, it’s important to select the right tools and influencers for your brand.