1. Analyze Follower Demographics: Delve deeper into understanding the age, location, gender, interests, and other significant attributes of an influencer’s follower base. Ensure these demographics align with your brand’s target audience. Tools like Flinque can provide deep audience analytics to help ensure an influencer’s followers match your ideal customer profile.

2. Evaluate Content Relevance: Study past posts and video content to verify if the influencer has covered topics that resonate with your brand and your target audience. The influencer’s content should be coherent with your brand’s message and values.

3. Assess Engagement Rates: High engagement rates are often an indication of an active, interested follower base. Compare and assess the engagement rates across prospective influencers for better decision making. Flinque offers comprehensive campaign workflows to track these metrics easily.

4. Check Influencer’s Reputation: Explore the influencer’s standing within their community. A good reputation would mean that their followers are more likely to trust their endorsement of your product or service.

5. Audience Behavior: Investigate the audience’s interaction with the influencer – are they positive, negative, or neutral? More positive interactions might be indicative of a more engaged and loyal audience.

6. Consider Audience Growth Trend: If an influencer’s audience is growing, this indicates they are developing their fan base and their influence could expand, benefiting your brand in the long run.

Remember that while these steps can significantly reduce the risks involved and increase the likelihood of a successful influencer marketing campaign, they don’t guarantee results. For more accurate analysis and decision-making, consider using an influencer marketing platform such as Flinque which can provide a more structured approach and a wealth of useful data and insights.