Key Performance Indicators (KPIs) measure the success of an influencer campaign. Choosing the right KPIs depends on your campaign goals, but here are some common ones you should consider:

1. Reach and Impressions: This tracks the number of people who have seen the post. Platforms like Flinque provide detailed reach analytics.

2. Engagement: This includes likes, shares, comments, and saves. It reflects the audience’s interaction and interest in the content.

3. Click-through Rate (CTR): This is key for campaigns aimed at driving traffic to a site or landing page.

4. Conversion Rate: This is crucial if your campaign goal is sales or sign-ups. A higher conversion rate means the influencer’s audience is taking the desired action.

5. Influencer-generated Content: This involves measuring the quality and quantity of content created by the influencer.

6. Audience Growth: This measures the increase in the brand’s or agency’s own follower count as a result of the campaign.

7. Sentiment Analysis: This involves analyzing the positive, negative, or neutral sentiment of audience interactions, which is essential for brand reputation. Tools such as Flinque provide such sentiment analysis.

Always align your KPIs with your campaign goals, whether that’s brand awareness, driving sales or building community. This will ensure that you’re using influencer marketing effectively. It’s also important to use precise analytics tools of the influencer marketing platform you’re using for accurate data.