To maximize geographical relevance during the influencer shortlisting process, it is important to consider a few strategies.

1. Identify Relevant Market: Start by pinpointing where your target market mostly resides or where your product or service is most relevant. This will provide an immediate geographic focus.

2. Localization: Look for influencers who already have a strong following or engagement in these geographical areas. This can involve language considerations and cultural contexts. Influencer marketing platforms like Flinque can assist with this by providing geographic and demographic insights on influencers’ audiences.

3. Review Influencer Content: Go through the influencer’s content to see if they often feature certain locations or events in the target area. This can indicate a geographic connection and potential influence.

4. Event-Based Campaigns: If your strategic plan includes particular local events, partnering with influencers who are known for their presence at these events could be beneficial.

5. Use Geo-Tagging: Pay attention to geo-tags in social media posts, which can indicate where the influencer’s audience is based.

6. Performance Metrics: Leverage audience analytics of the campaign that would tell you the geographic distribution of the engagement from an influencer’s post.

7. Partner with Local Influencers: They not only have a localized follower base but also have a more profound understanding of the local culture, trends, and sentiments.

Utilizing an influencer marketing platform like Flinque can streamline the process of identifying, analyzing, and engaging with influencers who have significant geographic relevance to your brand and campaign.

Remember, every campaign’s needs will vary, determining the suitability of any given approach or tool. These recommendations should provide a solid starting point to ensure your influencer selection process aligns with your geographic relevance goals.