Brands and agencies can follow several strategies to effectively communicate their marketing goals to influencers during the campaign planning stage:

1. Clear Communication: Have open and honest discussions with influencers about what your brand hopes to achieve from the campaign. Whether it’s reaching a new audience, gaining brand recognition, or increasing sales, be clear about your objectives.

2. Specific Goals: Define specific, measurable, attainable, relevant, and time-bound (SMART) goals. For example, “Increase traffic to our website by 20% in the next two months”.

3. Define Key Metrics: Outline the key performance indicators (KPIs) that will be used to measure success. This might include impressions, engagement rates, click-through rates, or conversions.

4. Constructive Feedback: If the influencer’s promotion tactics don’t align with your brand’s vision or goals, provide constructive feedback and work collaboratively to find a solution.

5. Transparent Expectations: Outline precisely what responsibilities the influencer will have. This should include content type, how many posts, when they’ll be posted, and any specific messaging or keywords that should be included.

6. Consistent Check-Ins: Regular communication throughout the campaign can help both parties stay on track. This can also help identify potential issues before they become larger problems.

7. Use of Influencer Marketing Platforms: Employing a platform like Flinque can streamline campaign management, making it easier to share goals, track progression, and evaluate performance.

Remember, every influencer marketing campaign is unique, and what works well for one brand may not work as well for another. It’s critical to define what success looks like for your brand, align with influencers who share your vision, and engage in clear, consistent dialogue throughout the campaign.