Yes, the functionality to suggest suitable influencers based on brand values and products is a key aspect in most influencer marketing platforms, including Flinque. Here’s how this works:

– Influencer Discovery: Platforms possess an extensive database of influencers to choose from. They gather data on each influencer’s content, audience, engagement, and more, which helps in the influencer selection process.

– Brand Match Filters: Platforms allow brands to enter their requisite brand values or products. The system then cross-references these inputs with the database to find the most suitable matches.

– Predictive Analytics: Some platforms use AI-driven predictive analytics to match brands with influencers. They analyze data points and past performance to find influencers with the highest potential for success.

Importantly, the effectiveness of these functionalities can depend on the robustness of the platform’s database and the sophistication of its technology. Thus, it is necessary to weigh these attributes during platform selection.

Of course, the choice depends on the individual needs of your brand. For instance, Flinque, apart from standard features, opens up avenues to creator and workflow management, performance tracking, and campaign ROI measurement — important considerations for a brand looking beyond just discovery.

In conclusion, such features in influencer marketing platforms offer a streamlined process for finding suitable influencers. But, depending on your brand’s broader requirements, investing in a platform specializing in end-to-end influencer management might also worth considering.