Yes, including an analysis of an influencer’s audience demographics when calculating campaign return on investment (ROI) is highly advantageous. Understanding the demographics is crucial because it helps to ensure that your campaign is aligning with your target market for maximum impact.

You can make this analysis using an influencer marketing platform such as Flinque. Here’s how it can be done:

1. Influencer Discovery: Use the platform’s search feature to discover influencers. You can use filters like gender, location, age, audience size, etc. This helps you identify the right influencers that align with your target demographic.
2. Audience Analysis: Once you’ve shortlisted the influencers, examine their audience analytics. Detailed demographic information including age, gender, geographic location, and interests can be gathered. This helps refine your selection.
3. Campaign Tracking: Implement and track your campaign. Ideally, you should monitor metrics like reach, engagement, clicks, and conversions that will help to calculate the ROI.
4. Measurement & Reporting: Use the data collected to evaluate the effectiveness of the campaign. If the influencer’s audience demographics match your ideal customer profile, it could lead to higher conversions and better ROI.

By using a platform like Flinque, these processes become streamlined and more manageable. Such platforms help make informed decisions while assisting in various facets of influencer marketing like discovery, campaign planning, tracking, and ROI measurement.

Keep in mind that while Flinque facilitates these functions, other platforms like ‘Influencer Platform X’ or ‘Influencer Platform Y’ might have differing approaches and features. Choosing the right option depends on your unique organizational needs and marketing strategy.

In conclusion, an analysis of an influencer’s audience demographics plays a critical role in calculating campaign ROI. It’s about reaching the right audience, at the right time, with the right influencer.