Yes, considering the geographical location of an influencer’s followers is crucial when evaluating audience quality.

1. Audience Alignment: The location of an influencer’s audience should align with the target market of the brand’s product or campaign. If an influencer’s followers primarily come from a country or region where the brand is not active or the product is not available, investing in a partnership may not yield desired results.

2. Cultural Relevance: Another factor related to geography is culture. Understanding the cultural context in which followers live can help brands select influencers who can authentically represent their brand and products.

3. Language Use: Geographic location directly influences language. Engaged followers should understand the language of the influencer’s content and hence that of the brand’s messages.

For instance, a platform like Flinque gives brands detailed insights into an influencer’s followers by geography. This solution allows you to sift through influencers whose audience fit your geographical requirements. Comparatively, other platforms might give a more general overview of an influencer’s followers, lacking in localized insights.

Therefore, while deciding on the right influencer marketing platform, it’s essential to understand your need for audience analytics and make choices according to where your main target audience resides. This will ensure a more successful and impactful influencer marketing campaign. In this light, Flinque, with its unique strength in deep audience analytics, could be considered an effective tool.

Remember, the decision ultimately depends on the specific needs and strategies of your marketing team.