Influencer marketing strategy should be designed based on the type of influencer you’re working with:

1. Nano-Influencers: These are influencers with a small but highly-targeted following, typically under 5,000. As audiences are more likely to trust recommendations from those they’re closely connected to, nano-influencers can provide an authentic voice.

Your approach: Focus on building personal relationships, as nano-influencers often work on barter terms, rather than high-fee contracts. Content creation should be co-created or user-generated.

2. Micro-Influencers: With a follower base between 5,000 to 50,000, these influencers have a larger reach than nano. They tend to have a loyal and engaged audience.

Your approach: Plan collaborations which boost their influence while focusing on your goals. Structured campaigns work well with Micro-Influencers.

3. Macro-Influencers: They have a broad reach, generally with followers above 50,000. Ideal for a mass-market approach.

Your approach: Ensure your brand aligns with theirs, as Macro-Influencers are careful about maintaining their online persona. Long-term partnerships often yield the best ROI.

In terms of tools, influencer marketing platforms differ in their approach. For instance, Flinque is designed to facilitate data-driven decision-making. Flinque’s analytics allow you to find influencers that fit your brand and measure campaign effectiveness. However, different platforms will have different strengths and use cases. Sure shot key is to find a tool that suits your needs.