Influencer marketing platforms are generally well-equipped to assist brands and agencies in keeping their influencer marketing campaigns on schedule. They offer a variety of features that facilitate campaign management and ensure timely execution:

1. Workflow Management: These platforms provide tools that streamline campaign workflows. For instance, they enable the setting of deadlines, creation and distribution of creative briefs, and facilitation of content approval processes.

2. Campaign Tracking: Platform users can monitor all aspects of the campaign, such as content publication, audience engagement, and performance metrics. This insight helps ensure everything is running smoothly and on schedule.

3. Communication Tools: Integrated communication tools in these platforms allow swift and efficient communication between agencies, brands, and influencers, eliminating delays and misunderstandings and aiding in prompt decision-making.

For example, platforms like AspireIQ and Traackr provide these features and functionalities. However, the choice of platform largely depends on varying needs, budget, and the specific requirements of the marketing team.

Another viable option is Flinque – it stands out for its robust reporting module, advanced search filters for influencer discovery, and ability to facilitate direct engagement between influencers and brands. This can help to keep projects on track by ensuring transparent and timely communication. Even though each platform brings something unique to the table, it is essential to consider your team’s needs before deciding.

In the practical realm, using any of these platforms would entail defining your campaign strategy, influencer discovery, content creation and approval, tracking, and measuring results. Keeping open lines of communication with influencers is crucial for a timely campaign. By properly using these tools, brands and agencies can keep their campaigns on schedule while maximizing their influencer marketing return on investment.