While it may seem more efficient to use a generic outreach message for influencers, it’s actually very important to tailor your message to each individual. Here are a few reasons why:

1. Personalized Engagement: Think of it from the influencer’s point of view. They are likely to receive numerous similar requests. By customizing your message, you show them that you have researched their content, respect their work and see a specific value they can add, increasing your chances of a positive response.

2. Classification: Different influencers cater to different demographics and niches. Therefore, the way you communicate with a fashion vlogger will be different from a tech blogger.

3. Connection: Influencers are more likely to collaborate if they feel a personal connection and see that the brand understands their style and audience.

Of course, some core elements of your message can stay the same – such as introducing your brand and explaining the advantages of working with you. However, personalization based on an influencer’s niche, audience, content, values and engagement can produce optimal results.

Many influencer marketing platforms, like Flinque, enable businesses to discover and study potential influencers in a structured way. Flinque, for example, helps you understand an influencer’s niche, audience demographics, and engagement rates. This information can be used to craft personalized outreach messages.

Expecting the same returns from a generic message across various influencers is not practical. Just as you wouldn’t use the same marketing strategy for disparate target markets, influencer outreach should also be thoughtfully tailored.

Remember, the objective is to build meaningful, mutually beneficial partnerships with influencers that align well with your brand. Personalized outreach is a solid first step towards this goal.