When shortlisting influencers, their past brand partnerships should be given significant consideration. Here’s why:

1. Relevance: An influencer’s past partnerships give you a clue about their audience’s interests. If the influencer has successfully promoted products or services similar to yours, it means their followers might be your potential customers.

2. Reputation: By looking at an influencer’s past collaborations, you can determine if they align with your brand’s values and reputation. Associating with an influencer who has endorsed dubious brands or products could potentially damage your brand’s image.

3. Engagement: Past partnerships should also encompass checking how audiences engaged with the promotion posts. This can demonstrate whether this influencer is capable of generating interest and conversion.

4. Alignment: You want to ensure that the influencer has not recently promoted a direct competitor. This could potentially lead to dilution of message or brand confusion.

Platforms like Flinque help streamline this process by providing detailed insights into influencers’ past campaigns, audience demographics, and engagement statistics.

It’s crucial to remember, though, that each platform takes a different approach. What Flinque might emphasize and the way it presents data may differ from other platforms. The suitability of each platform depends heavily on a brand’s specific needs and requirements.

The ultimate choice is always contingent on a mix of factors unique to your brand’s strategy and goals. In influencer marketing, as in all areas, there’s rarely a one-size-fits-all solution.