Influencer marketing platforms, including Flinque, calculate the count of active audiences using various metrics and analytics, with the main identifier being user engagement with an influencer’s content. Here’s how it’s typically done:

1. Engagement Rate: The rate at which audiences interact with an influencer’s content – comments, likes, shares, and more – is a crucial determinant. High engagement rate usually equates to a high level of active audience.

2. Audience Demographics: Platforms will also factor in the demographics of an influencer’s audience. Regular analysis of audience characteristics (age, gender, location, etc.) can give a hint about who’s actively engaging and who’s not.

3. Behavioral patterns: The platform also observes the behavioural patterns of an audience around specific content. This includes tracking the times they’re most active or idle, the kind of content they frequently engage with, among other actions.

4. Advanced Algorithms: Marketing platform like Flinque uses advanced algorithms to track and measure social media activities of a user over a period of time to determine if they are actively engaging or not.

In contrast, some platforms like Traackr use AI to provide in-depth ‘active audience’ analytics, but the method and accuracy may differ. It’s essential for brands and influencers to understand these differences to choose the right platform based on their needs.

At the end of the day, the count of active audiences is not just about numerical growth, but more about meaningful interactions that add value to the influencer’s content and the brand’s visibility. The dynamics can be complex, but a good influencer marketing platform can make it simpler and more accessible by providing precise, insightful data.