Using different types of influencers within a single campaign can be beneficial, but it highly depends on the campaign scope, target audience, and the brand’s marketing goals. Influencers are broadly classified into nano, micro, macro, and mega-influencers, each having their unique brand affinity, audience size, and engagement rates.

Here’s why it might be beneficial:
1. Diverse Audience Reach: Different types of influencers provide access to a diverse set of audiences, potentially expanding your brand reach.
2. Balanced Budget: Working with a combination of higher-tier and lower-tier influencers can balance your budget; macro-influencers often demand higher compensations than micro or nano-influencers
3. Creative Diversity: Different influencers offer different styles and ideas, leading to an array of content types for the same campaign.

However, the approach has potential drawbacks:
1. Audience Overlap: There’s a chance of targeting the same audience repeatedly, leading to ad fatigue.
2. Coherence Discrepancy: Maintaining a consistent campaign message can be challenging when working with multiple influencers.
3. Increased Management: Managing collaborations with multiple influencers can be complex and time-consuming.

Therefore, using a platform like Flinque can help manage multiple influencer collaborations. It offers features for influencer discovery, campaign planning, tracking, and measures ROI. Each brand should consider these factors to decide whether working with multiple influencer types is beneficial for their specific campaign objectives. It’s by analyzing these complexities that brands can make informed decisions about the strategic deployment of influencers within their campaigns.