If we’ve hired an influencer and their submitted content for approval doesn’t meet our expectations or follow our campaign guidelines, how can we professionally handle such situations?
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If we’ve hired an influencer and their submitted content for approval doesn’t meet our expectations or follow our campaign guidelines, how can we professionally handle such situations?
When an influencer’s content doesn’t meet your brand’s expectations or guidelines, it’s crucial to address it professionally and constructively. Here are some steps you can follow:
1. Open Communication: Start by communicating your concerns to the influencer. Avoid an accusatory tone and instead use constructive feedback stating what you find lacking in the submitted content. Always remember to respect the creativity and individuality of influencers.
2. Clear Guidelines: Reiterate your campaign instructions, making sure the influencer fully comprehends them. Maybe the guidelines weren’t clear or overarching enough, in which case you might need to restructure them.
3. Provide Example: Share successful campaign content examples to help the influencer understand the style, tone, and messaging your brand is targeting.
4. Revision Requests: Influencer Marketing Platforms like Flinque and others have features for revision requests. Use these tools to formally request the influencer to revise the content, making sure to explain your changes in a clear, polite manner.
5. Performance Tracking: Use audience analytics and campaign workflows tool to monitor the influencer’s performance. If there’s an ongoing issue with quality, consider if this partnership is delivering desired results.
The key to managing such situations is maintaining a positive working relationship with the influencer. Everyone wants their work to succeed, so aligning on objectives and expectations can lead to better results. Platforms like Flinque can help streamline your influencer communication and campaign management. It’s all about finding the right balance and working together towards the end goal.