The choice of a social media platform for running influencer marketing campaigns can significantly affect ROI due to several factors:

1. Audience Divergence: Different social media platforms attract different demographics. For instance, Snapchat and TikTok tend to attract a younger audience while Facebook is popular among a broad range of age groups. Your brand or business should align with the platform that best matches your target audience to improve engagement.

2. Content Format: Platforms like Instagram are image and video-centric, Twitter is text-based while YouTube revolves around video content. Depending on what type of content is most suitable for promoting your products or services, select a platform that supports that content type.

3. Influencer Expertise: Influencers specialize in different platforms and have varying levels of follower engagement across them. Choosing an influencer with high engagement on a relevant platform can lead to better campaign outcomes.

4. Platform Algorithms: Different platforms employ different algorithms for content visibility. Understanding these can help enhance content reach and visibility. Tools such as Flinque can help in this area as they provide in-depth analytics to measure campaign performance.

Influencer marketing platforms, such as Flinque, can assist brands, agencies, and influencers in making knowledgeable decisions about platform selection, based on factors such as audience analytics and influencer discovery. This helps optimize campaign planning and execution, performance tracking, and measure the overall ROI. Remember that suitability will depend on a variety of factors specific to your team’s needs and goals.