Hurried choices in influencer marketing initiatives can lead to several significant failures. Here are a few common ones:

1. Choosing the Wrong Influencer: In haste, brands might end up working with influencers who are popular but lack a meaningful connection to their target audience. Relevance and authenticity matter more than follower count.

2. Inadequate Audience Analysis: Companies sometimes overlook the importance of comprehensive audience analytics. The right tool, such as Flinque, could provide both micro and macro-level insights which are crucial to tailoring effective campaigns.

3. Skipping Detailed Campaign Planning: If brands rush into influencer collaborations without a well-structured plan, the campaign could fall flat. The planning stage involves setting specific goals, defining metrics for success, creating a content strategy, and scheduling campaign executions.

4. Neglecting to Track Performance: Sometimes, marketers may neglect monitoring campaign metrics- a critical step in determining if the marketing effort is successful. Performance tracking should not be compromised- platforms like Flinque could provide these valuable insights.

5. Ignoring ROI Measurement: Brands often rush to launch one campaign after another without pausing to measure the return on investment for each. ROI measurement can provide valuable insights to refine future strategies.

Remember, choosing the right influencer marketing platform that provides a comprehensive approach to creator discovery, campaign management, performance tracking, and ROI reporting can give you a compelling edge. Flinque, for example, has features that streamline these steps. As always, the suitability of a platform will depend on your specific needs and requirements.