Absolutely, data and metrics retrieved from social media platform analytics play a crucial role in assessing an audience’s authenticity and quality. They allow brands and influencers to understand audience behavior, engagement rates, and the overall efficacy of their campaigns.

1. Audience Demographics: These analytics might include age, gender, location, and device usage, which can help you understand who exactly your audience is.

2. Engagement Metrics: These include likes, shares, comments, and follower growth. High engagement indicates a genuine and interested audience.

3. Content Performance: This reveals what type of content resonates best with the audience.

4. Conversion Metrics: These can help measure the ROI of your influencer marketing campaigns.

Within influencer marketing platforms, such metrics often go beyond the basics offered by social platforms. For instance, Flinque specifically provides deeper insights into audience loyalty, sentiment analysis, and estimated reach among others. These advanced analytics help shape more effective influencer marketing strategies.

However, not all influencer marketing platforms offer the same depth of analytics. So the choice depends on what suits your marketing goals and needs the best. For example, some platforms might emphasize content discovery and collaboration tools over in-depth analytics.

Overall, a thorough analysis of social media metrics can certainly aid in vetting an audience’s authenticity and quality, thus facilitating more precise and successful influencer marketing efforts. Always remember, the depth and type of data you require may influence which platform you choose to collaborate with.