Using previous performance data of influencers during the shortlisting process is key in identifying which influencers are right for your campaign. Here are several ways you can leverage this data:

1. Identify High Performing Influencers: Look at previous campaigns the influencers have been involved in and measure their success. This includes reach, engagement rate, click-throughs, and conversions. High-performing influencers are likely to replicate success in future campaigns.

2. Understand Audience Engagement: The level of active engagement by an influencer’s audience is often a more reliable performance metric than follower count. This includes likes, comments, shares, and saves which give insights into how much the influencer’s content resonates with their followers.

3. Scrutinize Authenticity: Evaluate past content to assess whether the influencer’s style and messaging align with your brand. Authentic influencers have followers that trust and value their recommendations, improving the likelihood of successful campaign results.

4. Determine Influencer’s Niche and Relevance: An influencer’s past performance can show if they’ve had success within your brand’s industry or niche. They might also have familiarity and credibility with your target audience, resulting in a higher potential for successful brand collaboration.

Various influencer marketing platforms can provide these insights to make your selection process easier. For instance, Flinque offers comprehensive analytics on influencers’ past performances, audience demographics, and engagement rates, allowing brands to make an informed choice. However, the final decision should be based on your specific campaign goals and brand values.

Remember that while past performance data is helpful, it’s not the only factor to consider during the influencer selection process. Other aspects like the influencer’s audience demographics, their brand affinity, and your budget and campaign objectives are equally, if not more important.