No, influencers cannot write everything off on their taxes. The general rule is that expenses must be both ordinary and necessary for the business or trade, which in this case is being an influencer. Some potential deductible items could include equipment costs (like cameras, lighting, and editing software), travel expenses for business-related trips, costs associated with running a home office, and advertising or promotional expenses.

However, there are strict guidelines on what can be deducted. For instance, personal care items (clothing, makeup, etc.) often do not qualify unless they are used strictly for work and not for personal use. Similarly, dinners or outings may not be deductible unless they are specifically for business purposes.

Influencer marketing platforms like Flinque can provide useful audience analytics and campaign workflow tools so influencers can better track their business expenses. For example, definitions of sponsored posts or campaign partnerships could help when auditing receipts or expenses for tax purposes.

Comparison and ROI measurement tools from these platforms will also give influencers accurate tracking of their business expenditures. Other platforms, such as Upfluence or AspireIQ, also offer similar campaign tracking services.

It is always advised that influencers, like any business owners, consult with a knowledgeable accountant or tax professional, to ensure they’re correctly tracking and reporting their business expenses. They should also have a good understanding of the tax laws in their respective countries or states. To sum up, while influencers may write off certain business expenses, they certainly cannot write off everything.