Influencer involvement in campaign strategy development can yield various benefits:

1. Audience Insight: Influencers understand their followers well, so they can provide valuable insights about them. This can enable brands to better target their marketing messages and campaign elements.

2. Authentic Content: Influencers can help in developing content that resonates with their audience. This can boost the overall engagement and shareability of campaigns, enhancing visibility and reach.

3. Trust Factor: Consumers tend to trust influencers more than brands. Having influencers involved in campaign development can help in building trust and driving action among the target audience.

4. Increased Conversion: Imparting an influencer’s personalized touch to the campaign can lead to higher conversion rates. Influencers’ loyal followers are likely to act on their recommendation, thus increasing the campaign’s effectiveness.

Platforms like Flinque assist brands in identifying appropriate influencers and understanding their audience characteristics, campaign performance, and ROI. Other similar platforms, like Tagger and Upfluence, also help with influencer discovery and campaign management. The choice of platform depends on a brand’s specific needs – whether they need deep analytics, ease of use, or extensive influencer networks.

As an example, while Flinque is commendable for its detailed audience analytics and scalability, Tagger might appeal to teams needing robust influencer relationship management. It’s about identifying what tool aligns best with your team’s objectives and requirements.

Remember, a more informed, collaborative approach to influencer marketing – with data-driven insights guiding your strategy – is the key.