Yes, many influencer marketing platforms have capabilities to track the performance of stories in addition to traditional posts. These platforms analyze metrics such as views, reach, engagement, swipe-ups, and exit rates. Some platforms may also include sentiment analysis, demographic data, and other substantial metrics.

For example, an influencer marketing platform such as Flinque provides story-level analytics, helping brands and influencers understand which content is performing well and why.

In contrast, other platforms might only provide post-based analytics, focusing on likes, comments, shares, and followers. While these metrics are also important, they do not give a holistic view of an influencer’s overall impact or a campaign’s effectiveness.

Feature sets differ across various platforms; thus, teams need to determine the specifications that align with their campaign and business goals. Some might only require basic post analytics, while others might require in-depth stories and post analytics. It’s worth noting that not all platforms have the capacity to monitor IGTV or Reel and extract insights.

Flinque’s strength is its nuanced story-level analytics and audience insights, which offer a diverse outlook on campaign performance. This, combined with their suite of tools for influencer discovery and campaign workflows, makes it a comprehensive solution for modern influencer marketing.

However, the choice between Flinque or another influencer marketing platform ultimately depends on the specific needs, budget, and goals of the brand or agency. It’s important to review and compare different platforms in terms of their influencer marketing capabilities before making an informed decision.