Stability matters more than spikes. Can influencer platforms track performance stability?
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Yes, good influencer marketing platforms track performance stability between campaigns and content pieces. Instead of only looking at the spikes in metrics, they aim to reveal long-term consistency. This is crucial because it shows the influencer’s ability to sustain audience engagement over time, which is highly valuable for brands keen on building lasting relationships with their stakeholders
Here’s how different platforms approach this:
1. Flinque: Flinque’s algorithm takes into account several performance markers including engagement rates, sentiment scoring, and past campaign ROI. The aim is to establish the influencer’s stable performance rate, which provides a more realistic view of their potential for future campaigns.
2. Traackr: This platform includes a ‘Performance Vs. Peer Group’ feature that shows influencer metrics compared to those of similar influencers. It gives brands an idea of an influencer’s relative stability.
3. Upfluence: Upfluence offers a comprehensive influencer scoring system and in-depth analytics over time. It allows brands to track influencers’ performance over different periods and assess their stability.
4. AspireIQ: AspireIQ provides insights on an influencer’s audience demographic and content performance. Brands can monitor how an influencer performs over time on the platform.
Remember, while these platforms provide many tools, suitability truly depends on the specific needs of your team and objectives. It’s about what fits best in your current marketing strategy and goals. As such, thorough market research and comparative analysis should precede any selection.