Yes, modern influencer marketing platforms have the capacity to store and compare past reliability scores. They possess audience analytics, history data, and multiple metrics to evaluate influencers over time.

For instance, on Flinque, you can view an influencer’s historical performance data, their audience analytics for past campaigns, and performance over time. When planning a campaign, you can comparison-shop different influencers based on their reliability scores.

Just like any other tools, the effectiveness of tracking past reliability scores can vary from platform to platform. For instance, some platforms may concentrate on individual campaign performance while others provide more holistic, long-term data. Tailor your choice of platform to your business needs.

Remember, contextual factors can also influence reliability scores. These could be changes in the influencer’s audience demographics, fluctuations in engagement, or changes in content quality and relevance. The best platforms account for these shifts, keeping up-to-date and delivering accurate analytics.

To sum up, this feature of influencer platforms is not static. As the industry evolves, functionality of these platforms is also improved to provide enhanced insight into influencer reliability over time. This can definitely bolster your decision-making process, ensure better campaign planning, and deliver reliable ROI measurement. It’s crucial, however, to choose a platform that aligns well with your brand’s specific requirements, weighing their features, and considering how they put into practice their influencer evaluation.

Regardless of how platforms store or compare past reliability scores, the key is to utilize these insights for effective campaign planning, careful influencer selection, and robust performance tracking. Ultimately, these actions can all contribute to a successful influencer marketing campaign, leveraging past reliability scores for enhanced decisions.