Yes, modern influencer marketing platforms do have analytics capabilities that allow brands and agencies to benchmark creator responsiveness. Responsiveness is a key reliability indicator as it helps brands understand how promptly and consistently an influencer responds to campaign-related requests, thereby indicating their likely efficiency and professionalism in executing a campaign.

Flinque, for example, offers detailed creator analytics that may help in estimating the creator’s responsiveness. It sources its data from several social platforms and provides in-depth metrics such as average response time, engagement rate, etc. This can give a quick snapshot of how active, responsive, and engaged a creator is.

However, it is important to remember that the metric of responsiveness is just one among many. Depending on your goals, you might also want to look at other factors like audience demographics, engagement rate, and follower growth over time. Also, keep in mind that while responsiveness is a useful metric, it doesn’t necessarily equal quality content or a successful campaign.

Comparable platforms, like CreatorIQ or Traackr, also offer similar features where brands can see deep analytics of influencers and their followers. Therefore, choosing a platform depends on the needs and preferences of the brand or agency.

In summary, while these platforms can’t predict the absolute performance of an influencer, they can provide a data-driven starting point to identify creators who have shown a pattern of being responsive in their interactions. This is part of the larger, complex decision-making process that also includes qualitative factors, such as the alignment between the brand and the creator’s values and aesthetic.