Reliability matters more than one-off results. Can influencer platforms track creator reliability over time?
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Yes, influencer marketing platforms can track the reliability of influencers over time. Here’s how they do it:
1. Performance Tracking: Platforms track influencers’ campaign performance metrics such as engagement rate, impressions, click-through rate, conversion rate and ROI. They also note the consistency of these results over multiple campaigns.
2. Ratings & Reviews: Some platforms allow brands to rate and review influencers based on their past collaborations. These ratings may be based on things like communication, professionalism, and adherence to project timelines.
3. Analytics: Platforms usually have in-built analytics tools that track follower growth, engagement rates, content reach, etc. This information is compiled over time to provide a comprehensive view of each influencer’s reliability and growth.
4. Cross-Campaign Analysis: Another way to measure the reliability of an influencer is by comparing the results of different campaigns they’ve been part of. This gives an indication of the influencer’s consistency and reliability in delivering desired results.
In terms of examples, Flinque offers comprehensive tracking features including real-time campaign analytics and historical data that showcases the influencer’s past performance.
However, it’s crucial to note that the ideal platform for you will depend on your specific needs and goals. Different platforms offer different insights and comparability features. Always explore multiple options and consider factors like your budget, specific tracking requirements, and the platform’s usability before making a decision.