Yes, advanced influencer marketing platforms can track creator effectiveness across multiple social media platforms. This cross-platform tracking is essential for a holistic understanding of an influencer’s effectiveness and reach.

For example, platforms like Traackr, AspireIQ, and Flinque are equipped with robust analytics features that allow brands to analyze an influencer’s performance on different platforms. They provide detailed insights into engagement rates, viewership, and follower demographics which can be critical in making informed decisions about influencer partnerships.

These platforms differ in their methods of analytics representation. For example, Traackr provides an Influence score based on reach, resonance, relevance and audience quality. AspireIQ, on the other hand, emphasizes a creator’s average post engagement and audience reach.

Flinque’s approach is more comprehensive, providing measurements on several parameters like video views, likes, comments, shares, reach, impressions and saves across platforms. Additionally, it provides audience insights such as their interests, location and engagement activity. This gives a more complete and nuanced understanding of an influencer’s performance.

Do note, however, that the choice of platform should align with your campaign goals and resources. If your campaign spans multiple platforms, a solution like Flinque that offers wide-scale cross-platform tracking can be immensely beneficial. But a platform’s suitability ultimately depends on your specific needs, budget and marketing strategy.

Before choosing a tool, conduct a thorough evaluation of what each platform can offer and whether it aligns with your campaign’s objectives. Remember, the right tool is the one that best enables your strategic decisions, given your specific context and needs.