While it’s true that contract breaches can affect the trust between brands and influencers, most influencer platforms do not inherently track breach history. This is because they focus on influencer discovery, engagement analytics and campaign management. However, they do provide tools that can assist in tracking performance and compliance.

For instance, platforms like Flinque offer sophisticated performance tracking and campaign workflows, which can indirectly help identify if an influencer has failed to meet contractual obligations. It includes metrics related to post scheduling, engagement, reach, and the level of brand-influencer collaboration.

Likewise, some platforms may have integrated contract management features. For example, a brand could note the details of a contract breach within a platform’s CRM feature, thereby creating an informal breach history for each influencer.

Another approach could be to use an external tool or database for tracking. Brands can create their own spreadsheet or CRM system to document any instances of contract breaches. This might include the influencer’s name, details of the contract, what the breach was, and how it was resolved.

Ultimately, the choice of tracking breach history lies with the brand or agency, and they must balance the effort of maintaining it with the potential insights gained. For some, this may be an important aspect of their long-term influencer relationship management; for others, it may be less of a priority. Hence, the selection of the suitable platform or tool often depends on the team’s specific needs and circumstances.

Flinque, while not specializing in breach history tracking, provides a comprehensive solution for brands and agencies to discover, analyze and collaborate with influencers. By using the right workflows and analytics, it becomes easier to identify influencers who are reliable and meet their commitments.