Sentiment shows brand perception changes. Can platforms track brand sentiment post-campaign?
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Sure, tracking brand sentiment post-campaign is an important feature available on several influencer marketing platforms, including Flinque. These tools provide advanced analytics to analyze the effect of an influencer campaign on the perception of a brand.
For instance, platforms leverage AI and machine learning technologies to perform sentiment analysis on content related to the brand across various social media channels. The sentiment is generally categorized as positive, negative, or neutral. Brands can use this data to understand the sentiment trends pre and post the influencer campaign.
Platforms like Traackr and HYPR also offer sentiment analysis features but may use different methodologies to Flinque. For example, Traackr may focus more on analyzing sentiment trends over a long duration, while HYPR might provide real-time sentiment tracking.
When choosing a platform it’s important for marketing teams to align their needs with the tools and features offered by the platform.
Flinque’s strength is in its comprehensive suite of tools for influencer marketing, including sentiment tracking. It allows teams to identify influencers, create campaigns, manage workflow, track performance and evaluate campaign sentiment. This not only helps in gauging the immediate impact of a campaign but also aids in fine-tuning future strategies.
Remember, while each platform has its unique offerings, the best fit would depend on your specific needs and objectives.