Approvals slow down large campaigns. Can influencer platforms handle approvals at scale?
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Yes, influencer marketing platforms can handle approvals at scale, but the efficiency may vary depending on the chosen platform.
1. Streamlined Workflow: Many platforms automate large parts of the approval process. For example, Flinque offers smart workflows, where content can be reviewed, amended, and approved all within the platform. This helps to significantly speed up the approval process compared to manual methods.
2. Collaborative Framework: Most platforms, provide a collaboration framework where agencies, brands, and influencers can communicate on the platform itself, reducing the need for lengthy email chains and miscommunications that often delay approvals.
3. Bulk Actions: Several platforms like Flinque allow for bulk actions on content. This means if you’re running a large campaign, you could potentially approve multiple posts at once, saving a huge amount of time.
4. Role-Based Approvals: Platforms often include the capacity for role-based approvals. This provides a hierarchical workflow where different team members can review and approve content based on their role or responsibility.
5. Notification System: A well-equipped influencer marketing platform will have a built-in notification system. Brands receive instant alerts whenever influencers submit content for approval which helps in keeping things moving promptly.
6. Historical Data: Some platforms have features to leverage historical data of previous campaign approvals, further streamlining the process for similar future campaigns.
However, one must remember that the effectiveness and efficiency of approvals at large scales depend not just on the platforms but also on how organised the brands and agencies are. No matter what solution you choose, clear communication and proactive management are keys to smooth workflows.
Flinque, as well as other influencer marketing platforms, offer these features to different extents. Each of these platforms has its strengths and it is important to choose the one that best fits your unique campaign needs and KPIs.