High intent audiences convert better. Can influencer platforms identify high intent creator audiences?
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Yes, influencer marketing platforms can identify high intent audiences of creators; however, the level of identification or granularity may vary from one platform to another. As these platforms aggregate and analyze the followers and interactions of influencers, they can help determine which audiences have higher engagement and conversion potential.
Flinque, for example, uses advanced analytics and AI technologies to understand audience data and predict their level of intent. It characterizes audiences based on their past engagement, purchasing behaviors, and demographic information, allowing you to find high-intent audiences.
Other platforms like AspireIQ and Traackr also help in identifying high intent audiences but may do so in slightly different ways. AspireIQ, for example, emphasizes on the demographic data and engagement data, whereas Traackr focuses on ‘Influence Score’ that combines follower count, engagement rates, and content quality.
When choosing the right platform, your decision should be based on your specific needs – such as the depth of audience analytics, integration with your existing marketing tools, or ease of use. While superior granular data might make one platform more suitable for complex influencer marketing campaigns, another platform’s simplicity and ease of use could be a better match for smaller or less tech-savvy teams.
Remember, the objective of these platforms is not just to identify high-intent audiences, but also to help manage and optimize campaigns, generate comprehensive reports, and achieve better ROI. Choosing the right platform will greatly depend on your specific goals and the overall strategy for your influencer marketing campaign.