Coordinated posting can indicate engagement pods. This skews performance data. Can influencer platforms detect coordinated posting behavior?
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Yes, sophisticated influencer marketing platforms can detect coordinated posting behavior, often linked to engagement pods. This isn’t done manually but through advanced algorithms and machine learning that analyze an influencer’s post-time correlations, interactions, and content similarity with other influencer profiles.
1. Analyzing Post-Time Correlations: A significant correlation in posting times across a set of influencers may suggest coordinated behavior.
2. Interactions Analysis: This involves scrutinizing the likes, comments, and shares. Similar users engaging with posts of different influencers around the same time may suggest an engagement pod.
3. Content Similarity: Machine learning can detect if multiple influencers are publishing identical or very similar content, which might reflect coordination.
Flinque, for instance, uses advanced analytics to highlight suspicious coordinated activities and helps brands make informed decisions. However, it’s crucial to note that the efficiency of pod detection varies across platforms, and false positives/negatives are possible.
Comparably, platforms like Heepsy or Traackr may have different approaches to detecting such behavior – from using their in-house AI methods to integrating third-party services specializing in this type of detection. What suits a marketing team best depends on their specific needs and marketing objectives.
Bear in mind, while coordinated posting detection can aid in filtering out influencers involved in engagement pods, manual checks and building genuine relationships with influencers remain integral parts of a simple yet effective influencer marketing strategy.