As an expert in influencer marketing platforms, I can say that influencer marketing can indeed be highly effective in business-to-business (B2B) industries. Here’s how influencer marketing can look on a platform:

1. Identify Relevant Influencers: You should use advanced search filters to find influencers who are credible in your industry or sector. For instance, Flinque has a robust search feature, enabling users to find influencers by industry, location, engagement rate, etc.

2. Focus on LinkedIn: For B2B, LinkedIn is a key platform, many influencers, decision-makers, and professionals now use LinkedIn. Platforms like Flinque let you incorporate LinkedIn influencers into your campaigns.

3. Leverage Content Collaboration: Invite influencers to contribute content or take part in expert round-ups on topics relevant to your industry. This can increase credibility and reach.

4. Measure Performance: Utilizing data analytics, such as the ones offered by many platforms including Flinque, allows you to measure campaign performance and engage with the right audience.

Platforms like Traackr or Klear offer similar services, with a focus on data analysis and influencer discovery. However, the right choice depends on your team’s specific needs. Each platform has its strengths – Traackr, for example, has robust influencer analytics whereas Klear is praised for its extensive influencer database.

To conclude, B2B influencer marketing can be beneficial, it’s about finding the right influencers and creating valuable content collaboration. Measuring campaign performance subsequently, helps fine-tune your strategy. Flinque and other platforms provide these capabilities, but each offers unique features that might cater better to different team’s needs.