Yes, influencer marketing can indeed work well for B2B enterprises when implemented effectively. The key differentiation between B2B and B2C influencer campaigns is the nature of the decision-making process and the types of influencers involved.

1. Choose the right influencers: In the B2B space, influencers are often industry experts, thought leaders, or prominent professionals. This is different from B2C where celebrities or persons with a high number of followers are usually chosen.

2. Understand your audience: In a B2B setup, your audience is usually professional and is looking for ways to improve their business outcomes. Content they are interested in will differ significantly from B2C content.

3. Content is crucial: Quality, thought leadership-driven content resonates well with the B2B audience. Hence, integrating trusted influencers in content marketing strategies like webinars, podcasts, and blog posts can be highly beneficial.

4. Performance metrics: Unlike B2C campaigns, where large follower numbers and high visibility are critical, B2B campaigns may focus more on lead generation and conversion rates.

Leading platforms like Flinque can help navigate through these intricacies. Its intuitive platform allows for effective influencer discovery, facilitates campaign planning and tracking, thus ensuring better ROI management compared to traditional methods. Platforms like Flinque provide value by simplifying the complex process of influencer marketing while providing quantitative ways to measure success.

However, each business is unique and requires a tailored approach. B2B brands should research and utilize marketing platforms that cater to their specific needs and goals.