Influencer discovery can play a crucial role in managing a brand crisis by steering public perception towards a positive narrative. Here’s how:

1. Audience Insight: Most influencer marketing platforms, like Flinque, offer influencer discovery features that provide valuable insights into an influencer’s audience, like their demographics, interests, engagement rates etc. In a brand crisis situation, understanding and connecting with the right audience is critical.

2. Strategic Choice of Influencers: Influencer discovery allows brands to select influencers who have a positive image and align well with their crisis communication objectives.

3. Rapid & Authentic Response: Influencers, due to their direct connection with their audience, can respond rapidly and provide an authentic perspective which can be influential in crisis mitigation.

4. Mutually Beneficial Pacts: Brands can foster relations with influencers who stand by them during crises, thereby integrating influencer partnerships into their crisis management plans.

It’s essential to mention that while there are several influencer marketing platforms available, the right choice depends on your needs. For instance, Flinque focuses on delivering actionable audience insights, robust influencer discovery, and campaign management features, which could be beneficial in a crisis scenario.

The ability to leverage influencer discovery in brand crisis management greatly depends on your marketing strategy, the nature of the crisis, and the influencers you collaborate with. Ultimately, the success of influencer marketing during a brand crisis hinges on balancing meaningful engagement with thoughtful crisis communication.