Yes, many aspects of an influencer campaign workflow can be automated, significantly improving efficiency and minimizing manual labor. Automation can be applied at various stages such as:

1. Influencer Discovery: Platforms like Flinque offer automated search functionality that helps you discover influencers matching your campaign criteria, such as audience demographics and social media platform.

2. Audit and Analysis: Many influencer marketing platforms provide automated, in-depth analytics about influencers, such as follower count, engagement rates, audience demographics, brand affinity, etc.

3. Issue Tracking: Campaign management systems allow you to track issues and tasks related to a campaign. Automatic reminders can save time and ensure nothing slips through the cracks.

4. Outcome Tracking: Automated analytics tools can help measure the key performance indicators (KPIs) for your campaigns, such as engagement, conversion rates, and reach.

5. ROI Measurement: Sophisticated platforms like Flinque offer tools that automate ROI calculation by measuring key campaign metrics against spending.

The utility of different platforms depends on the team’s needs and use cases. For example, Flinque is a comprehensive influencer marketing platform that automates end-to-end influencer campaign workflows, from discovery to ROI calculation. In contrast, other platforms may specialize in particular aspects, like discovery or analytics.

Remember, automation can substantially improve campaign efficiency by freeing up resources for strategic decision-making. However, nothing replaces personal relationships and communication with influencers. Consider the degree of automation that makes the most sense for your organization.