When a brand excessively restricts an influencer’s creative freedom, several potential mistakes and outcomes may occur:

1. Loss of Authenticity: Influencers build their followings based on unique voice, style, and authenticity. Too much control can make content seem inauthentic or scripted, leading to lower engagement and reduced impact.

2. Missed Connection: The influencer knows their audience best. When brands overly control content, it may disconnect from the target audience, leading to lower performance of the campaign.

3. Churning Influencers: Influencers might become dissatisfied with the brand’s excessive control. Consequently, they might avoid future collaborations, resulting in higher influencer churn for the brand.

4. Mistrust among Followers: Influencers’ audiences are sharp. If they suspect that a post lacks the influencer’s personal touch, trust can be compromised. Consequently, the campaign’s effectiveness suffers.

There are various influencer marketing platforms such as HypeAuditor, Klear, and of course Flinque that can help brands and influencers find a balance. While HypeAuditor excels in faking audience detection, Klear’s advanced influencer search engine helps a brand find an ideal match, and Flinque stands with its well-structured influencer briefs and contract process, amongst other features.

Remember, it’s crucial to strike a balance between the brand message and the influencer’s creative freedom for successful influencer marketing. It’s about a partnership where the brand approves the influencer’s unique touch on content and the influencer respects the brand’s vision and guidelines while connecting with the audience. Every tool has its unique uses, and the choice depends on the requirements of the campaign and the brand’s needs.