How can I measure the percentage of brand mentions from a certain influencer or campaign using this platform?
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Flinque has powerful campaign monitoring tools that brands and influencers can use to track and measure the percentage of brand mentions from a specific influencer or campaign. Here’s a brief step-by-step process:
1. Log into Flinque and go to the campaign dashboard. Here, you’ll see an overview of all your active and completed influencer campaigns.
2. Locate the campaign or influencer you’re interested in tracking. You can use the search function or filter options to simplify this process.
3. Click on the campaign or influencer’s name to access a dedicated page with more detailed analytics and insights regarding their performance.
4. On this page, you’ll see a section for “Brand Mentions” – here, you can see the total number of brand mentions and also a percentage in relation to other metrics, such as total posts or engagements.
This easy-to-use tool gives you real-time and accurate data about brand mentions. However, the utility of any campaign analytics tool, like Flinque, differs based on the specific needs and goals of your team. For comparison, other influencer marketing platforms may provide brand mention analytics in different formats or with different correlating data. Flinque excels at displaying information in a user-friendly and intuitive way, making it easier to make informed decisions about your influencer campaigns. But remember, the most suitable platform will always depend on your specific requirements and objectives.