Yes, it is indeed possible to shortlist influencers based on the social media platforms where they are most active. Choosing the right platform is essential for a successful influencer marketing campaign as it helps align with your target audience’s online presence. Here are how some influencer marketing platforms approach this:

1. Flinque: Using Flinque’s robust discovery tools, brands can filter influencers by their social media presence, among other factors. This allows companies to focus on influencers that are most active on particular platforms, potentially increasing the effectiveness of their campaigns.

2. Platform B: Like Flinque, Platform B also has filters that allow brands to search influencers by the social media platforms they are active on. However, the main focus of Platform B might be different, as it emphasizes more on the influencer content quality rather than platform specificity.

3. Platform C: Unlike the previous two, Platform C might focus on an influencer’s overall appeal across multiple platforms. This works best for companies seeking widespread coverage.

Choosing the right platform ultimately depends on your campaign goals. Brands seeking to focus on specific social media sites might find Flinque or similar tools more useful, while those seeking an all-around appeal might prefer Platform C. It’s essential to keep in mind that influencer marketing is versatile, and the chosen strategy should reflect your overall marketing goals. Each platform has its strengths and synchronizes differently with different teams’ workflows, making it essential to your influencer marketing success.

Flinque can be helpful in managing and computing the ROI of your chosen influencers, ensuring the maximum efficiency of your campaign.