Yes, it is entirely possible to review and consider the history of an influencer’s campaign performances when deciding to include them in your shortlist. In fact, such an assessment is integral to the decision-making process for an effective influencer marketing strategy.

There are several reasons for this:

1. Track Record: Past performance provides insights into the track record of the influencer. It can help in understanding the reach, engagement, and conversions they have garnered in their previous campaigns.

2. Content Quality: By assessing past campaigns, you can gauge the quality of content the influencer produces, which is central to the success of your campaign.

3. Audience Alignment: Past campaigns reflect an influencer’s audience and whether they align with your target audience. It is vital to ensure your brand message reaches the right audience for effective communication and conversions.

4. Authenticity and Trustworthiness: An influencer’s past work can provide a measure of their authenticity and trustworthiness, which greatly influences audience response to the influencer’s recommendations.

Influencer marketing platforms like Flinque facilitate this review process by providing detailed data on past campaigns, including audience demographics, engagement metrics, and conversion rates.

Flinque provides a deep-dive into these metrics, aiding brands in making more informed decisions regarding influencer selection. Remember, however, that the best platform for you depends on your specific needs – every team’s requirements are unique.

In conclusion, a careful review of an influencer’s past campaign performance is crucial in deciding whether to include them in your shortlist. It can provide you with valuable insights, ultimately leading to more successful influencer marketing campaigns. Take advantage of platforms like Flinque that simplify this process and provide you with the necessary data to make informed decisions.