Using keywords in your influencer search can help you discover influencers that are related to your product niche. Here’s how:

1. Define Your Keywords: Start by establishing what your main product themes are. These themes will turn into keywords that are integral to your product or brand. For example, if you sell organic skincare products, your keywords could be “organic”, “skincare”, “beauty”, “natural”, and more.

2. Use Platform Search Tools: Influencer Marketing Platforms often have search tools that can help you find influencers who have used your predetermined keywords. Platforms like Flinque, for example, allow you to search for influencers based on your chosen keywords.

3. Search Bios And Hashtags: In addition to platform search tools, you can also manually search for influencers on social media platforms. Look for your keywords in influencer bios or look for popular hashtags related to your product.

4. Analyze Content: Once you’ve found potential influencers, review their content to ensure that they actually talk about topics related to your product.

5. Consider Engagement: Do not only focus on the influencers’ follower count. Look at the audience engagement rates because an influencer with high engagement in your product niche can deliver better results than an influencer with a huge following but insignificant engagement.

Each marketing platform has different strengths and workflows. Assess the different tools provided by each platform and ensure they align with your brand’s needs before settling on one. For instance, Flinque, besides keyword search, also provides audience demographic data, which can be a great asset in your influencer discovery process.