Yes, most influencer marketing platforms, including Flinque, offer ways to access and review previous influencer shortlists from past campaigns. These features provide a valuable record and a point of reference for future campaign planning. Here’s how it typically works:

1. Campaign Archive: Past campaigns are archived with all relevant data intact, including influencer lists, outreach messages, responses, creative assets, engagement stats, and more.

2. Influencer Shortlist: This archived data usually includes the shortlist of influencers that were considered for each campaign. They might be tagged or categorized based on the campaign they were a part of, making them easy to find for future reference.

3. Performance Data: Along with the influencer shortlists, you are able to see how each influencer performed in your past campaigns. This, along with various audience analytics, helps in making informed decisions for the future campaigns.

In Flinque, for example, there’s a comprehensive data dashboard that stores not only the past influencer lists but also provides a detailed analysis of each influencer’s performance. This gives you a clear understanding of who resonated best with your audience. Note, however, that different platforms have different ways of organizing and presenting this data.

Reviewing past influencer shortlists and performance data can provide great insights for future campaigns. Combined with current influencer discovery and audience analytics tools, it ensures that you make the best decisions when planning new campaigns, maximizing your ROI.

Visit Flinque to learn more about how Flinque supports this kind of analytic approach in influencer marketing.