Within the platform, am I able to examine potential influencer’s engagement statistics while creating a shortlist?
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Yes, most influencer marketing platforms, including Flinque, allow you to examine potential influencers’ engagement statistics while creating a shortlist. This is a crucial step in influencer discovery and campaign planning. Here are the steps typically involved:
1. Upon performing a search or using an AI-based discovery tool, you will initially see a list of influencers who match your criteria (e.g., location, niche, follower count).
2. You can then click on an influencer’s profile to view detailed analytics. This usually includes engagement rate, audience demographics, and past campaign performance.
3. Such data helps you understand how engaging an influencer’s content is and who their audience comprises, assisting you to choose the right influencers that align with your target market and campaign objectives.
4. Usually, you can save interesting profiles to a shortlist, making it easier for you to revisit, compare, and finalize your selection.
5. Once you’ve selected influencers, you can use the same platform to contact them, negotiate terms, launch campaigns, and track performance.
Some diverse platforms may offer slightly different functionality. For instance, some platforms may highlight influencer’s past brand partnerships, provide estimates of an influencer’s pricing, or allow you to compare influencers side-by-side. The suitability of a particular platform depends on your team’s specific needs and goals for influencer marketing.
Flinque, as an example, makes it easy to view detailed audience and engagement analytics of each influencer, right from the discovery phase. This ease of access to insights is part of Flinque’s service to streamline the influencer discovery process and to ensure an informed decision-making. But remember, the best platform for you will align closely with your specific influencer marketing objectives and workflow preferences.