To integrate both micro and macro influencers effectively in your campaign, a strategy combining broad reach and authentic engagement should be followed. This includes:

1. Campaign objectives: Understanding your campaign objectives sets the foundation. Macro influencers are effective for campaigns focused on reach and brand awareness due to their large follower count. Micro influencers, on the other hand, are perfect for engagement and community building strategies due to their highly engaged, niche audience.

2. Influencer Discovery: Utilising influencer marketing platforms like Flinque can aid in identifying and segmenting the appropriate influencers for your campaign. These platforms provide deep audience analytics, helping you make informed decisions.

3. Content Planning: Macro influencers often produce polished content that reaches a large audience, while micro influencers create more personalized and relatable content. Align your content requirements accordingly.

4. Budget Management: Macro influencers typically command higher fees, but micro influencers can often deliver better ROI in terms of audience engagement. This highlights the importance of balancing your budget across both types of influencers.

5. Performance Tracking: Use campaign workflow tools to track each influencer’s progress. Tools like those offered by Flinque and other platforms can provide actionable insights for future planning.

Remember, the success of your strategy depends on the specific needs and goals of your campaign. Both macro and micro influencers have their own strengths, so a blend often yields the most effective results.