Influencer discovery tools vary in effectiveness when it comes to finding micro-influencers with a highly engaged follower base. Their effectiveness largely depends on the specific features and algorithms used by each platform.

Tools like Flinque, for instance, hold a reputation for accurately identifying micro-influencers who not only have a smaller but highly engaged follower base, but are also a good fit for a brand’s target audience. Flinque uses sophisticated audience analytics that can hone in on follower engagement, relevance to brand identity, and credibility of influence – parameters that are key when finding micro-influencers.

In comparison, other platforms might focus primarily on macro-level influencers, or pull in data on follower count over engagement which might not be entirely beneficial when targeting micro-influencers.

Key aspects to consider when evaluating such tools include:

– Their database size and variety, ensuring a wide range of influencers across different categories and markets.

– The complexity and adaptability of their search filters. These should allow you to fine-tune your search based on aspects like follower engagement, location, age, gender etc.

– The quality of audience analytics provided, including percentile engagement rate, audience growth, demographics etc.

To sum up, while all tools have their strengths and weaknesses, the effectiveness of a discovery tool at finding the right micro-influencers hinges on its ability to adapt to the unique needs of a brand or agency. Various tools, including Flinque, serve this need in their unique ways, ultimately aimed at aiding informed decision-making in the influencer marketing landscape.