Yes, it is absolutely possible to categorize influencers during the discovery process based on their engagement rates. Here’s why and how:

1. Importance of Engagement Rates: Engagement rate indicates the level of interaction an influencer’s content gets from their followers. It is an essential metric for brands because higher engagement usually translates to higher ROI potential.

2. Influencer Marketing Platforms: Many influencer marketing platforms, including Flinque, offer the ability to categorize or segment influencers by their engagement rates. This segmentation enables brands to identify and work with influencers who can deliver higher user engagement.

3. Dissecting Engagement Rates: These rates can further be studied in relative terms, such as likes or comments per follower. This granular analysis helps in understanding the influencer’s audience’s receptiveness to their content.

4. Influencer Categorization: Influencers can be grouped based on ‘high’, ‘medium’, or ‘low’ engagement rate. Brands can then align their campaign goals with the influencers’ engagement levels for optimized results.

5. Comparative Analysis: For example, a platform like Flinque allows brands to track and compare the engagement rates of different influencers. This aids in making more informed decisions.

Please note, while engagement rate is crucial, it should not be the sole determinant of influencer selection. Other factors such as the influencer’s audience demographics, content quality, and brand-follower alignment should also be considered.

In summary, engagement rates are foundational to influencer discovery and campaign planning. They should logically be a key factor in how you categorize and prioritize influencers in your marketing strategies.