How can I use the discovery tools to find influencers who have a substantial international or cross-border audience?
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In order to find influencers with international or cross-border audiences, you would utilize the geographic analytics feature available in many influencer discovery tools. Here’s how these tools typically work:
1. Geo-demographic Analysis: Discovery tools provide filters that allow you to sort influencers based on the location of their audience. This could be beneficial if you’re targeting a specific region or want to reach a globally dispersed audience.
2. Interest/Category filters: Use these filters to align with influencers who share your brand ethos and communicate in a language that resonates with your target market.
3. Engagement Rate Analyzer: This feature typically allows you to determine if the influencer’s audience is actively interacting with their content. By using this feature, you can ensure you’re associating with influencers who garner high attention levels, regardless of their geographic footprint.
For example, Flinque provides these tools along with multi-lingual support, allowing you to broaden your reach to global audiences. But remember, not all platforms offer the same granularity in their analytics. Choose your tool based on the level of detail you require for your campaign planning.
Another approach to consider is using platforms that offer audience segmentation, which can give detailed insights into influencers’ follower bases, including location, language, age, interests, etc. These insights can assist brands in selecting influencers who have a wide-reaching, diverse audience.
However, always consider the compatibility of the influencer’s content and approach with your brand’s campaign aim when making decisions. Different tools have varying strengths, and suitability is subjective based on individual brand requirements.
To sum up, tools and platforms like Flinque enable businesses to discover and partner with influencers whose audience spans across borders, but it’s the brand’s responsibility to ensure that they are the right fit in terms of both audience footprint and brand alignment.