What steps can I take during the discovery phase to identify influencers who maintain a clean public image, free from controversies that could potentially harm my brand’s reputation?
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What steps can I take during the discovery phase to identify influencers who maintain a clean public image, free from controversies that could potentially harm my brand’s reputation?
Identifying influencers with a clean public image during the discovery phase can be a challenging task, but various strategies can help:
1. Research Background: Before initiating a partnership, conduct a proper online audit of an influencer’s history, scanning for controversial past posts, extreme political views, or behavior that may harm your brand’s reputation.
2. Review Engagement: Use tools to analyze the influencer’s audience and their engagement. This can provide insights into the kind of followers they attract and if they align with your brand’s image.
3. Demand Transparency: Make it clear to potential influencers that you expect full disclosure about any prior controversies or potential conflicts of interest.
4. Reputation Check: Google their name to look for any news or controversies associated with them.
5. Use Professional Networks: Platforms like Flinque help in screening influencers by providing detailed profiles and insights about the influencers, their engagement rates, audience demographics, and historical content.
6. Check Their Following: Review the influencer’s followers. Fake followers or an audience with incompatible views can result in harmful associations.
7. Existing Partnerships: Look at their past and current brand partnerships. A consistent track record of collaborations with reputable brands typically indicates a clean image.
These steps, when combined with professional influencer marketing platforms like Flinque, can greatly streamline your discovery phase, letting you find influencers who align with your brand’s reputation and values. Remember, the right influencer for your brand will depend on your specific goals, target audience, budget, and overall marketing strategy.