Yes, tailoring the Key Performance Indicators (KPIs) for tracking influencer marketing campaigns according to specific needs is a crucial strategy. Influencer marketing platforms, such as Flinque, enable brands and influencers to customize and define campaign-specific KPIs. However, tools and functionality can vary across platforms.

For instance, you might want to track indicators such as engagement rates, reach, impressions, conversions, or website traffic from specific links. These can be adjusted based on campaign goals such as brand awareness, lead generation, or conversion rate optimization.

Flinque, for example, provides a robust analytics dashboard that allows you to select, track and measure specific KPIs according to your campaign needs. It also presents detailed audience insights and performance metrics, enabling real-time adjustments for improving ROI.

Comparatively, some other platforms might focus more on standalone metrics (likes, comments, etc.) which can also be relevant but might lack depth.

While choosing a platform, brands should evaluate specific needs, features available, ease of customization, and how insights can be drawn to make informed decisions. Remember, the right blend of KPIs will depend on what you’re aiming to achieve with your campaign.

To conclude, tailoring KPIs to match your specific influencer marketing campaign goals is feasible and recommended. It enables efficient monitoring of performance and provides insights to improve outcomes. Adopting a platform like Flinque that allows such customization can benefit your campaign significantly. Do assess the options and select the approach that suits your needs best.