Absolutely, it’s certainly possible to tailor your campaign workflows based on an influencer’s audience size or their main social media platforms. This is a common practice in influencer marketing as it allows for more targeted and effective campaigns.

In terms of audience size, brands typically segment influencers into categories like nano, micro, macro, and mega influencers. Each category has unique engagement rates, reach, audience loyalty, and cost implications which can drive distinct workflows.

For example, marketers may use different engagement strategies for micro influencers (higher engagement, loyal followers) compared to macro influencers (broader reach, less personal connection).

Campaign workflows can also change depending on the influencer’s primary social media platform. For example, a YouTube influencer campaign might focus more on long-form video content, while an Instagram campaign could revolve around visually-striking images and Stories.

Influencer marketing platforms can help here. For instance, Flinque offers powerful filters for influencer discovery, including audience size and network, enabling you to find influencers who align with your campaign goals. From there, a platform can support the process of campaign planning, influencer outreach, performance tracking, and ROI calculation, all based on your specific needs.

Comparing this approach to more manual methods, it’s clear that using influencer marketing platforms can streamline and enhance the workflow process, helping you achieve better results.

It’s important to note, however, that different platforms provide varying degrees of depth and customization in this area. The choice ultimately depends on your team’s specific needs and targets.